The New Front Lines: How we win the war on misinformation

Steve Durbin, Chief Executive of the ISF, and Paul Bartel from PeakMetrics discuss how businesses can get ahead of the rise in misinformation.

Leveraging his background with the Defense Intelligence Agency, Paul analyses Gen-AI’s impact on the effectiveness of misinformation campaigns, the need for greater social media accountability, and how private and public sectors can collaborate to implement combative solutions.

I have some cautious optimism, but things will get worse at the same time…if we’re looking at what the expert projection is, 90% of material online is going to be synthetically generated by 2026. Now that is a good thing and also a bad thing…

Tune in to hear more about:

1. Paul Bartel’s background with the Defense Intelligence Agency (1:30)
2. The three primary sources of misinformation (4:40)
3. How businesses can adapt to the changing information environment (17:56)